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Índice:
- Introducción
- Rise of K-Pop
- The K-pop Influence on Tourism Trends
- Planning Your K-Pop-Inspired Trip
- What to Do Before Your Trip
- South Korean Travel and K-pop
- Vídeo informativo
Introducción
Korean pop (K-pop) has transformed how tourists experience South Korea. For many fans, must-see spots include locations from music videos, favorite idol hangouts and concert halls. The music genre’s global popularity has sparked a new kind of tourism, driven by the search for an authentic, immersive experience. If you want to know the new way travelers and fans are living the South Korean Travel dream, and you want to experience that too, this article is for you. Discover how K-pop is shaping the country’s tourism and get tips for your own adventure.
What Propelled The Meteoric Rise of K-Pop
K-pop’s global rise was gradual. For much of the 20th century, South Korean culture was relatively unknown internationally, partly due to strict political censorship that lasted until the early 1990s. As the country became more democratic, artists gained the freedom to express themselves openly. Early groups like Seo Taiji and Boys, H.O.T., and g.o.d. sparked a musical revolution at home.
Government support for cultural globalization helped more artists shine. In the 2000s, groups like Super Junior, TVXQ, Girls’ Generation, Big Bang and Wonder Girls gained popularity in South Korea and Japón, where some released Japanese-language albums. This international influence, known as Hallyu or the Korean Wave, is shaping the way fans travel.
The K-pop Influence on Tourism Trends
Here’s how K-pop’s international success is changing South Korean travel.
Surge in International Visitors
A study found that over 35% of teenage tourists and a quarter of people in their twenties visited South Korea to do K-pop-related activities, such as attending concerts or visiting famous spots. Tourism campaigns boost this trend by enlisting celebrity ambassadors.
For instance, Korean drama (K-drama) actor Park Bogum was named the honorary ambassador for 2025 Korea Tourism, while Blackpink’s Jennie became the honorary ambassador of the Seoul Tourism Organization. Their star power attracts more tourists.
New Travel Itineraries and Destinations
Fans now build entire itineraries around K-pop and K-drama landmarks. Instead of ticking off famous landmarks, travelers are visiting music video locations, entertainment agency buildings and concert venues. Some track down their favorite idols’ go-to restaurants and cozy cafes to soak up the atmosphere.
Rise of Experience-Based Travel
The Korean wave has led more visitors to seek unique lifestyle experiences. Instead of sightseeing, many fans sign up for K-pop dance classes, attend live shows and relax at cafes near entertainment buildings, hoping for a chance encounter with their idols. Today’s travelers crave meaningful moments and real connections over material things like souvenirs.
This experience-based approach is ideal for a minimalist traveler like you, who values memories over material things. After all, what you once saw on screen can become your story.
Growth in K-Pop-Themed Tours
Travel agencies now offer K-pop and K-drama tours, featuring visits to iconic locations. For example, the BTS Army Fan Day tour visits venues where the group performed, filmed music videos and dined.
If you’re a multi-stan — a fan who supports multiple groups or artists — you may enjoy a Seoul group tour, which visits the KBS building and HiKR Ground’s K-pop-themed zones. Temporary exhibitions and pop-up stores for new music releases or anniversaries are also popular.
Impact on Local Businesses
K-pop tourism positively impacts local businesses, such as cafes, souvenir shops, restaurants and other areas frequented by fans. Cafes owned by family members of K-pop idols are must-visit attractions. Many establishments near entertainment agencies benefit from fans hoping to spot idols.
Seoul is a haven of official K-pop merchandise, with shops selling lightsticks, albums, photocards, clothing and accessories. Fans can purchase exclusive branded goods, take a four-cut photo and learn choreography from a professional dance instructor at KTown4U in Gangnam.
Increased Interest in the Korean Language
Many fans learn Korean to connect more deeply with the culture during their travels. International cultural interest in the language has spiked, with U.S. enrollment in Korean language courses growing by 13.7%. This can be partly attributed to the desire to learn the lyrics of continuous massive K-pop hits releasing over the last decade. For these travelers, music is a fun language teacher and inspiration for immersion in the culture.
Planning Your K-Pop-Inspired Trip
Make your fan dreams a reality with these must-see K-pop spots.
Entertainment Agencies Headquarters
A K-pop fan’s travel itinerary isn’t complete without a trip to the “Big Four” K-pop agencies, including HYBE Corporation, SM Entertainment, JYP Entertainment and YG Entertainment. Here’s what you can do in each iconic location:
- HYBE Corporation: Take photos in front of the iconic building. Spot other fans, join fan projects or visit nearby cafes that offer special BTS or HYBE artist-themed merchandise.
- SM Entertainment: Snap photos at the modern glass-fronted building, visit the COEX Artium for official merchandise. Sometimes, fans gather to spot artists like EXO, NCT and aespa entering or leaving the building, but please be respectful.
- JYP Entertainment: Visit nearby cafes and stores that display fan art or host cup sleeve events for TWICE, Stray Kids or ITZY.
- YG Entertainment: Capture photos at the iconic YG building. Visit nearby cafes and connect with fellow fans.
HiKR GROUND
This immersive space is the perfect place for Instagrammable photos. Admission is free, and each floor offers a different experience. It features iconic K-pop zones, like the spaceship room from aespa’s “Next Level” and the coin laundry room in BTS’s “Permission to Dance” music video. Afterward, head to the fifth floor to enjoy tea and views of Cheonggyecheon Stream.
Iconic Cafes
Cafe-hopping, especially at spots owned by the families of K-pop idols, is a fun way to soak up the local scene. Who knows, you might even spot your favorite celebrity. Here are some must-visit coffee shops in Seoul:
- Kamong Cafe: This humble cafe is owned by the older sister of EXO’s Kai. It features quaint decor and artwork on the walls. The fluffy waffles are a must-try.
- Mouse Rabbit Cafe: Owned by the brother of Super Junior’s Yesung, this three-storey coffee shop is known for its quality offerings. Try the signature ice cream smoothie and honey bread.
- Cafe Far Ben: Drop by this cafe if you’re a BTS fan. It is owned by RM’s younger sister and offers delicious pastries, like tiramisu, carrot cake and cinnamon rolls.
- Cafe Yogur Bara: This place is a must-visit for Got7 fans. It’s owned by Jay B’s parents and offers homemade yoghurt, coffee and fruit teas. If you’re lucky, you can exchange stories with Jay B’s parents.
SBS Open Hall
No K-pop trip is complete without experiencing a live music show. Try to secure a ticket to SBS Inkigayo, the iconic Sunday music program. Cheer for your favorite idols and discover rookie groups in one setting. However, tickets are limited and demand is high. Many agencies offer services to help you secure a spot inside the SBS Open Hall.
1Million Dance Studio
Do you enjoy K-pop dance challenges? Take a dance class with a pro at 1Million Dance Studio to learn iconic dance routines. Learn alongside other tourists in a mirrored studio, much like those in K-pop group dance practices.
Attending the class is easy — install the 1Million mobile app to see the schedule, including the dance instructor, topic and difficulty level. Purchase a ticket or a group bundle if attending with friends and family. Classes run for about 80 minutes, after which you can chat with your instructor or classmates.
Myeongdong
Myeongdong, a famous shopping district, is a paradise for fans looking for skin care products and K-pop merchandise. Music Korea is an establishment selling albums, vinyls and special edition boxes. K-pop Friends offers assorted goodies, including magazines, official lightsticks, photobooks and dolls. Visit Myeongdong Underground Mall for quirky, K-pop themed socks, posters, shirts and postcards. It’s the ideal place to buy souvenirs for friends and family.
What to Do Before Your Trip
Traveling to South Korea is a dream for many K-pop fans. However, a successful trip entails careful planning. Consider the following tips before starting your K-adventure.
Learn Basic Korean Phrases
If you’re a K-pop fan, you probably know a couple of Korean words, but learning basic food-related words can help you order food and find good places to eat. Here are some common words:
- Igeo: This one
- Masisseoyo: It’s delicious
- Maepji anhge haejuseyo: Please make it not spicy
- Mul: Water
- Eolmayeyo?: How much is it?
Remember to end your sentences in -yo when talking to older people and add -ssi after saying someone’s name when addressing them. A quick bow is also a respectful greeting. It’s always better to be overly polite than to unintentionally offend someone.
Download Useful Apps
While some Koreans speak English, communication can be challenging. Google Translate will be invaluable for communications, especially for directions. The app supports more than 100 languages, including Korean, allowing you to communicate with locals, especially when asking for directions.
KakaoMap provides real-time traffic information and public transportation routes. KakaoT is a ride-hailing app for taxis, bike rentals and parking. Download and install these apps before your trip.
Book Accommodations in Advance
Seoul’s diverse neighborhoods each offer a unique vibe. Here are options where you can book an accommodation in advance:
- Hongdae: Known for street performances and the indie scene, it’s ideal for young people and backpackers. Budget hostels and stylish boutique hotels fill up quickly.
- Itaewon: Book here if you enjoy a vibrant nightlife. Itaewon’s year-round events draw crowds, making early booking crucial.
- Jongno: The area is centrally located for exploring major attractions. Traditional Korean guesthouses tend to book up quickly.
- Myeongdong: A famous shopping district, ideal for those who enjoy bustling streets. Myeongdong is busy year-round, so booking in advance is recommended.
- Insadong: A small area filled with boutique hotels, traditional guesthouses and cultural establishments, like tea and souvenir shops.
Join Group Tours
Look for deals like group discounts to save you around 20% on your costs. For instance, a guided group tour of the Demilitarized Zone — the area that separates North and South Korea — offers an enriching experience beyond K-pop.
Join tours to historical sights. Seoul has royal palaces, including the Gyeongbokgung Palace, Changdeokgung Palace and Changgyeonggung Palace. Rent a hanbok — traditional Korean clothing — and take photos around the area. These are must-visits if you love historical K-dramas.
Pack Appropriately
South Korea has four seasons, so pack accordingly. Here’s a simple packing guide per season:
- Spring: Expect cool and crisp weather from March to May. Pack layers, like a sweater or light jacket.
- Summer: From June to August, South Korea is hot and humid. Pack light, breathable clothing, and be prepared for the monsoon season.
- Autumn: Enjoy cool and crisp weather from September to November. Bring layers, like a sweater or trench coat.
- Winter: The season brings bitterly cold, crisp air. Experience snow in your warmest clothing, such as a heavy coat, scarf and gloves.
Wear comfortable shoes as you wander around the city. Other essential items include a universal travel adapter, portable charger, first-aid kit, medications and travel-sized toiletries. Credit cards are widely accepted, but bring some cash for smaller shops and street food vendors.
Be Respectful of Local Culture
While there’s no strict dress code, it’s a good idea to dress presentably and modestly when visiting historical sites and temples. Remove your shoes when entering traditional Korean homes and restaurants. Korean women rarely wear low-cut tops, and travelers wearing them may experience unwelcome looks.
People also value proper composure in public. Avoid speaking loudly on public transport. If giving or receiving something from an older local, use both hands to take the item.
Prepare for Crowds During Major Holidays
Crowds can get big, especially during holidays like Chuseok, where families gather and show gratitude to their ancestors. The dates vary yearly but always occur in September or October. Expect heavy traffic as people travel to their hometowns. Confirm the opening hours of attractions, shops and restaurants you want to visit weeks before your intended trip.
Book your flights, trains, buses and accommodation months in advance. If the crowds overwhelm you, go out for a bike ride. Take a trip along the Han River, much like what K-drama actors and K-pop idols do to unwind. If you want to fully escape the crowd, consider alternative destinations like Busan, Danyang or Jeju Island.
Riding the K-Wave: South Korean Travel and K-pop
As K-pop’s influence continues to grow, you can expect new attractions and experiences in the future. Today’s travelers want to live the Hallyu experience firsthand, whether visiting pop-up cafes or attending live music shows. If you’re ready for your own K-adventure, follow these tips for an unforgettable trip. Remember to leave room for spontaneity because sometimes the most memorable moments happen when you embrace the unexpected.